The IFTF fair is one of the most important events for world floriculture. More than 300 exhibitors from over 30 countries and over 25,000 visitors from over 100 countries took part in the event, which represents a very important opportunity for the exchange of information and the start of cooperation. During the event, the Flora Toscana team exhibited the objectives and expected results of the LIFE Subsed project to its visitors, and distributed the gadgets and promotional material produced during the project.